Company Analysis This section provides a comprehensive look at the company’s history.
Include details on your bakery’s legal structure, founding, location, and current business stage, as well as your past accomplishments and unique qualifications.
Place explains all of your distribution methods, such as your retail stores, your company website, and third-party retailers.
Promotion defines the ways you will entice customers to purchase your baked goods, such as free samples and web advertising.
Address any challenges that you unearth with a solid strategy for success. Upscale families who regularly hold private events for 100 or more guests? Your indirect competitors are those who fulfill a different need for the same target market, or those who fulfill the same need for a different target market.
Also keep in mind that your market is not the entire baked goods market. Zero in on the specific products and customers you plan to target, and focus your analysis on those elements. Clearly define your target market, and then delineate their demographics. Name and describe your direct competitors individually, and explain what sets your bakery apart from them.
Even if you will self-finance, a business plan serves as a valuable road map to help you stay on track and control growth in an organized, cohesive way. A business plan combines a snapshot of your bakery as it currently exists with a clearly defined vision of your company’s future over the next three to five years.
It lays out your goals, the obstacles that you expect to encounter, and your strategies for overcoming those obstacles and reaching your goals.
Management Team This section provides biographies of the key members of your company’s management team, with an emphasis on strong business skills.
Focus on educational background, previous experience with successful start-ups, and other elements that demonstrate the ability to build a company.