Budweiser Girls Marketing Thesis

Budweiser Girls Marketing Thesis-75
Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters.The spot is in essence a public service announcement for President Obama’s message of change.

By creating an ad with a strong message, Budweiser’s ad was able to make a lasting impact. To state the obvious, experiences at concerts and festivals have always been unforgettable.

This is probably why half of Americans spend an average of $152 annually for these events.

The brand sponsored the US Olympic Team in 1984 and the recent 2014 Olympics in Brazil.

It also became the “official” beer of the FIFA World Cup since 1986 until 2022. At present, Budweiser sponsors 28 NFL teams and was named as the official beer of the NFL, until at least 2022.

These events and sponsorships garner a lot of publicity.

By sponsoring famous sports teams and major sports events, the brand automatically becomes famous by association.Last April 2015, it launched The Budweiser Country Club, and its sponsored performers played in the biggest music festivals such as Stagecoach, Country 500, CMA Music Festival and Faster Horses.“It’s no longer about the signage or the size of a logo on a poster or a ticket or a stage.It’s about what people talk about and the experience they take away and talk about later and remember and post online.” said the VP of Budweiser, Ricardo Marques, in an interview.’’ resonated with a new, more youthful audience and became not just an industry award winner but also a pop-culture phenomenon. ’’ commercials, developed for Anheuser-Busch by DDB Worldwide Chicago, was simple.In the initial spot, called ‘‘Whassup True,’’ four male friends, speaking over the phone, greeted one another with the slang phrase ‘‘Whassup?! Having a Bud’’— elicited the response ‘‘True, true,’’ before the conversation escalated into a chorus of ‘‘Whassups?!A market research study, found that the brand’s core customers are the traditional middle-class, patriotic, union worker. Considering that the brand was worth .4 billion last 2016, it seems that no publicity is bad publicity.Budweiser has sponsored a number of sports teams and sports events.Budweiser is without a doubt America’s best beer brand.The fact that it ranked #25 in Forbes’ list of the World’s Most Valuable Brands and acquired a valuation of .4 billion—is a testament to its success.The performers for its events were stars such as Florida Georgia Line and Thomas Rhett.Additionally, the area had spaces dedicated for ordering beer, playing corn hole, taking pictures and chatting up Budweiser’s brewmasters. Budweiser’s festivals had about 12,000 to 25,000 attendees per event!


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