Coke And Pepsi Case Study Analysis

If consumers cannot tell the difference in taste between the two in a blind taste test, then the only differentiating qualities are the product brands.

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The new data can then be integrated into the Market Map.

Can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-carbonated drinks? Industry consumption Statistics, Exhibit 1, it is clear that, after deducting beer and wine, soft drinks account for about 90 % of the total liquid consumption, while Coke and Pepsi account for about 75 % of the soft drink industry.

The soft drink industry is a highly profitable industry and its success is due to the large consumption of non-alcoholic beverages through which both concentrate producers and bottlers are profitable. The high consumption of CSDs is related to the soft drink industry selling to consumers through five principal channels: food stores, convenience stores, vending, fountain and other. ...e and Pepsi’s already established image as producers of premium product is key to discouraging other companies from entering the soft drink industry. S has leveled off, they should continue to invest globally in marketing and advertising for further profit growth, which will in turn positively influence their well established brands to further increase soft drink sales and profits.

Unlike with other statistical techniques, the user does not have to commission an expensive market research report just to tell them what they already know about the existing market.

The Market Model allows the user to integrate their own knowledge, and then focus on understanding just those new changes relative to the existing state of the market.


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