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This is the first section of your business plan and is the first thing anyone will read, but it is the part you should write last since it summarizes the information in all the other sections.It should include your mission statement, a brief history of the company, examples of how the company has grown or improved, a description of the services or products you offer, a brief summary of your current financial situation, and the projections you are making for the future.It forces you to take stock of where you are, where you want to go, and how you will get there.
Give details about this so that investors understand exactly what you are selling and how ready it is to go to market.
Discuss how the service or product fills a need in the market and explain what sets you apart from the rest.
Marketing discusses how you will communicate your message, reach your market, and do distribution.
The sales section includes information about your sales team and the sales activities and strategies your company will implement.
Your business plan needs to contain a management and organization section that describes how your company is organized, owned, and managed.
Include bios for board of director members and upper management. Describe how responsibilities are handled among management and employees.
If you have done R&D or plan to do some, include information about that.
If you own trademarks, patents, or copyrights, mention those.
Be Purposeful in Planning Business plans have two purposes.
When you start a small business, you likely need to obtain funding.