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Whether you’re training for a marathon or have a dream of taking your business public, one of the most essential tools to success is writing down your goals.
It tells you if your business makes sense or is viable. It communicates to the rest of your team (assuming you aren’t going it alone) what is expected of them now and in the future.
If you’ve already started your business, but haven’t written a formal business plan, the time to do so is now.
• Determine the marketplace for your product/service.
• Determine if there is sufficient demand for your product/service.
• Devise marketing methods that negate your competitors’ strengths and take advantage of their weaknesses.
• Develop several different advertising approaches to be tested.
Matt is the Host of the Live Different Podcast and has 50 Five Star i Tunes Ratings on Health, Fitness, Business and Travel.
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