The campaign is supported by superstar Amitabh Bachchan, Sanctuary Asia, India’s premier wildlife magazine and the Wildlife Conservation Trust, an organisation deeply involved in conserving tiger habitats across the country.
Since the launch in 2010, extensive programming on NDTV has given the campaign substance and depth by highlighting issues at the core of the India’s tiger problem.
From the plight of villagers inside the sanctuaries to the threat from poachers, NDTV has covered all aspects when it comes to saving tigers and forests.
NDTV was the first to show how forest guards who man our forest wealth live, by doing extensive filming which showed the everyday challenged they face.
And extinction means that none of the future generations will ever be able to see these animals. It is tough to imagine that today this charismatic animal is poisoned, trapped, shot, and killed for monetary gains. Sounds like some sci-fi movie, but is definitely scary.
And the scariest part is that somebody else will probably be doing the counting.
While celebrating the numbers rise, we are also looking at how this rise in numbers actually puts forward bigger challenges.
As tiger numbers increase, more space is required for them, more protected areas where they can move in safety, more awareness amongst people so that people are not only included as an integral part of saving tigers but benefit from living with these big cats as opposed to only being in conflict with them.
4th year organised a special event on the occasion of World Tiger Day on 29 July 2015.
Minister of State of Environment, Forest and Climate Change Prakash Javadekar supported the cause along with Bollywood actress Dia Mirza and singer Kailash Kher.