Essays Micro Marketing

With great products, we need to know how to sell them to consumers.“Sell Where People Shop” is one of Levi’s marketing strategy, they invested in expanding its outlets and improving the availability of their products.Marketing intermediaries included reseller, marketing services agencies.

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A new information management system is currently being rolled-out to Levi’s suppliers which, when fully operational, will enable the company to collect and track energy use data from their suppliers, as well as optimize the data collection efforts.

This system will provide a more complete picture of Levi’s supply chain’s climate change impact and identify opportunities for policy change.

It was founded in 1853 by Levi Strauss in United States.

It is currently one of the world’s largest brand-name apparel marketers with sales in more than 110 countries which included Europe, Japan, Taiwan and others.

From 1960 -1970, Levi Strauss had experienced explosive growth in its business as the “blue jeans craze” effect explodes around the world.

It helped the company to expand its business to worldwide.

They already have an online store which is quite convenience for consumers who wish to purchase Levi’s goods through internet.

Even though they already have 1500 stores worldwide, they intend to continue expanding and enhancing retail presence.

Levi’s, the main brand, was founded in 1873 in San Francisco.

It is specializing in riveted denim jeans and different lines of casual and street fashion.