Strategic marketing and tactical marketing are interdependent and employed in combination.
Your marketing plan starts with a strategy and followed by detailed tactics. Most companies start with tactical marketing by choosing activities such as email, pay-per-click, SEO, social media, trade shows, etc. Starting with tactical marketing without first addressing strategic marketing is like building a house without a blueprint.
It includes advertising, sales promotions, and other activities that directly support your strategic marketing plan.
And because your strategic marketing plan included establishing a budget, tactical planning preparation should take into account its financial limitations in carrying out these activities.
All other managerial activities are planned around these objectives.
Different departments or units in the organization may have their own objectives.Therefore, it needs the insight of your financial department who can analyze if you have adequate funds to realize your goals.While strategic marketing looks at the goals of the company, tactical marketing focuses on the details to achieve that goal.To gain a competitive edge in marketing for manufacturing, you need a thorough understanding of your target customer’s demographics and buying habits.To decide what your business goals are, you must be up-to-date on industry trends and your competitive position.Fulfilling the needs of this industry problem becomes your goal – your strategy.Strategic marketing considers the long-term goals of your company such as expanding your business, exploring new demographics, or creating a new brand.This strategy requires you to think about how you will persuade lawmakers to vote for the law.The first step in the planning process is to set objectives.Objectives can be defined as the desired future position that the management would like to reach (end results).They are usually set by the top management of the organization and focus on broad, general issues. They serve as a guide for overall business planning.