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Started for a single day on 4th March as NSD, the Campaign has now been spread over a week from 4-11 March.The Campaign is aimed at renewing the commitment of employees and general public to work safely throughout the year.If we bring our injury rates down, it won’t be because of cheerleading or the nonsense you sometimes hear from other CEOs.
So what made O’Neill’s safety speech one of the best in the 20th century? As Simon Sinek says in the brilliant book, “Start with a Why”, great leaders communicate from the inside out. O’Neill’s speech certainly got the attention of his audience.
He then moved to “how” they were going to improve safety and then the “what”.
The ultimate objective of the Campaign is to ensure integration of OSH in work culture and life style. Lets look at a few more spud head activities in risk and safety: 1.
Coming on to site saying there is a safety issue when in fact there’s no such thing, it’s a political issue. ‘Falling apart’ when people make choices that we think are stupid because they won’t do as we ‘tell’ them.
He chose improving safety as the key habit to bring the entire company together.
He chose a habit that would have everyone in alignment – unions and managers. Humans can only learn and remember so much information at once.This time each year we get 10’s of 1000’s of extra hits each day for search terms like “Safety Slogans in Hindi”, “Hindi Safety Posters” and “Unsafe Photos”.This is due to the lead up to National Safety Week in India.One Behavior Change at a Time As quoted in The Power of Habits, O’Neill said, “you can’t order people to change. So I decided I was going to start by focusing on one thing.If I could start disrupting the habits around one thing, it would spread throughout the entire company”.On a windy day in October 1987, the new CEO of Alcoa, Paul O’Neill, gave his maiden speech to shareholders.Most CEO’s would use this opportunity to get shareholders excited that they were going to focus the company on increasing sales and reducing costs, for improved shareholder return. “Every year, numerous Alcoa workers are injured so badly that they miss a day of work.Eventually, someone raised a hand and asked about inventories in the aerospace division.While another person asked about the company’s capital ratios. If you want to understand how Alcoa is doing, you need to look at our workplace safety figures.Within a year of O’Neill’s speech, Alcoa’s profits hit a record high.By the year 2000, when O’Neill retired, Alcoa’s market capitalization was 5 times more than what it was in 1987.