Media Music Video Essay

It is hosted by the Universities of the Witwatersrand and Western Cape, the African Population and Health Research Centre and the Nigerian Academy of Science.The Bill & Melinda Gates Foundation is a Strategic Partner.

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The milk carton ends up in a dark alleyway which connotes evilness.

You then see the milk carton walk up to a bright window.

Behind him you can see the sunny, grassy background, this might connote happiness.

As he gets into dangerous hazards the background becomes grey, the milk carton starts running, this connotes that he is scared and upset.

UNSW provides funding as a member of The Conversation AU.

View current jobs from RMIT University and UNSW The Conversation is funded by the National Research Foundation, eight universities, including the Cape Peninsula University of Technology, Rhodes University, Stellenbosch University and the Universities of Cape Town, Johannesburg, Kwa-Zulu Natal, Pretoria, and South Africa.more The spectacular release of Beyoncé’s visual album Lemonade earlier this year, and the critical response to it, has fleetingly put the music video in the spotlight.For a ubiquitous and influential art form, music videos tend to be easily dismissed and under-analysed, which means it took something as extreme as Beyoncé’s approach – an entire album complete with extraordinary visuals and social commentary – to draw attention to them.During his journey the milk carton faced many hazards such as nearly being hit by a motorbike.Near the end of his journey the milk carton stops at a window.The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.RMIT University provides funding as a strategic partner of The Conversation AU.At the end of the music video the person drinks the milk and the milk carton slowly floats unto heaven. Conclusion At the end of the video where you see the band playing the song they seem relaxed and they look like they are enjoying themselves.The band do not dance in this video as you can not really dance to this song because it is a little slow and something you would listen to when you want to relax or chill out.It is therefore a clever move by Beiber to diversify his fan base and star image through non-traditional means.As a pop star who was first discovered on You Tube, Beiber is a musician made in the click, like and share era.


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