Technical and managerial skills are not enough unless there is an effort on the part of the employees in the right direction to attain the goals of the organization effectively. Motivation is concerned with the strength and direction of behavior and the factors that influence people to behave in certain ways.The term ‘motivation’ can refer variously to the goals individuals have, the ways in which individuals chose their goals and the ways in which others try to change their behavior. Intrinsic motivation Intrinsic motivation can arise from the self-generated factors that influence people’s behavior. It can take the form of motivation by the work itself when individuals feel that their work is important, interesting and challenging and provides them with a reasonable degree of autonomy (freedom to act), opportunities to achieve and advance, and scope to use and develop their skills and abilities.Managers must realize that employee performance, productivity, and retention all depend largely upon their abilityto motivate.Aristotle says that every action that someone takes is due to one of seven causes that he identified.If an organization wants to achieve its goals in terms of productivity, quality, profitability stability and growth, it needs to create an environment which motivates the employees.The word motivation is coined from the Latin word 'motus', a form of the verb 'movere', which means to move, influence, affect, and excite.Importance of motivation One important question before us is why motivation is so important for the managers? Motivation creates satisfaction which helps in improving employee performance and raise productivity.Although, performance is a function of an employee's abilities, skills and knowledge, it is influenced by work environment and motivation also.–Managers should be aware of employee needs and fine-tune the incentives offered to meets their needs. •Job Characteristics Model The Job Characteristics Model (JCM), as designed by Hackman and Oldham attempts to use job design to improve employee motivation. They show that any job can be described in terms of five key job characteristics: 1. Training is always good; it keeps people up to date and focused on the job 9. We all like to be rewarded or praised for doing it well 11.