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"This doesn't mean just sitting at a desk, punching out press releases.You've got to get your face out there, go door to door if you have to, to let people know you exist.
Are you the person everyone calls when they have a computer problem?
Have you considered getting paid for fixing near-fatal errors and turning your PC prowess into a business?
Whether you choose direct mail, pamphlet drops, telemarketing or web marketing, you need to come up with a marketing mix that works for you.
For instance, advertising in your local community coupon book may prove to be a waste of money, while networking at business trade organizations and chamber of commerce meetings may pay off big."I easily put in five to 10 hours a week of promotion," says Jason Kaufman, owner of Computer Troubleshooters of Mamaroneck, New York.
The area doesn't have to be too big to start out with, but it should be able to accommodate at least two tower PCs and monitors.
A direct entrance to the area is nice, especially if you expect drop-offs or are employing interns or other tech people to work with you.
"And while it's hard to relinquish the safety net of a paycheck and downgrade your lifestyle, you have to reach the point where you treat it like a business instead of a hobby."4. If your background is strictly technical and you aren't very business savvy, hire bookkeeping or accounting experts to handle the busywork and keep you at your most productive so you can steadily increase your billable hours.
You can also invest in software products to handle administrative tasks.
A few of the top software sellers, which can help you manage people, projects and processes more efficiently, include 5. While you don't have to walk around wearing a sandwich board when you're out on the street, the phone on your desk isn't going to ring until people know you exist.
And you can't rest on your past successes either.