Personal Fitness Business Plan

Personal Fitness Business Plan-72
Running a personal trainer business is a lot like trying to improve your fitness.You need a detailed plan to give yourself the best chance of success.

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This article explains in very simple terms how to create a financial plan.

Once you’ve established your business, you need to work out how you’re going to promote its service(s) to potential clients. We touched on USPs earlier in the article – the marketing strategy section is where you’ll list your company’s USPs in more detail, and outline the online/offline marketing channels you’re going to use to communicate these USPs.

Again, though, you want to keep this information as concise as possible.

One or two sentences on each point should do the trick.

The competitor analysis section should include such key information as: A quick search of their website and social media channels should give you most, if not all, of this information.

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If you’re competing with a reputable company, you may also want to read trade magazines for any interesting promotions or news stories they’ve put out.

This section of your personal trainer business plan is an opportunity to demonstrate that you know your industry and target market inside out.

Your market analysis should outline what your customer’s needs are and how these needs are being met.

Even if you’re not providing them right now, you never know what the future holds.

No personal trainer business plan is complete without the financial plan section.


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