The Mcdonaldization Thesis And Cruise Tourism

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Coleman (2003) analyse the effect on prices of mergers in cruise industry.

The information set out is extensive, so this research can be considered a reference for pricing strategies in this sector.

The purpose of this paper is to examine the effect on price of different cruise industry characteristics from the point of view of actual prices.

The analysis is carried out from the supply side but taking into account the real prices paid by customers. To develop this research, a database of more than 36,000 prices paid by cruise passengers and different characteristics of ships in 2013 was built.

In recent years there has been an increasing number of academic papers about the cruise industry.

Papathanassis and Beckmann (2011) analyse 145 cruise-related academic publications from between 19 and their research focus is divided equally between conceptual/discussion papers, qualitative and quantitative research.

Cruise ships have sometimes been considered as “floating hotels” although exists relevant differences between ships and hotels such as the room-inventory management (Toh , 2005), wave booking period, large numbers of cabin categories, trip extensions, airfare packages and onboard spending (Biehn, 2006).

The cruise product includes the ship and its itineraries.

The final price paid by a cruise passenger includes boarding fees and tips, which, although they are officially voluntary, after often charged automatically.

Although tips are a small part of the cost of a cruise, they must be considered as part of the overall cost of the holiday.


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